Campaign
Belier Associes, Lyon
[5.90.021]
More Info
I´m so innocent and pure that it sometimes causes confusion. Claim: I´m out of my head in Etam. (Play on words: The French idiom “je suis dans tous mes états” means “I´m in a terrible state,” and the word “états” sounds similar to “Etam,” the name of this brand of lingerie.)
- Client Etam
- Ad Agency Belier Associes, Lyon
- Art Director Guy Camillieri
- Copywriter Valérie Chidlovsky
- Photographer Pascal Marnay