Campaign
Euro RSCG 4D, Amsterdam
[2.02.082]
More Info
Volvo S60 : “Crabs” [00:30]# Just what makes a car a Volvo? Handling, for one thing – only a Volvo could slalom through a street full of crabs at full speed without crushing a single one. The poor crustaceans in this spot look pretty worried. But the Volvo driver just laughs as he speeds past each one. He knows what his car can do. A fast-paced commercial to the music from the movie “Fight Club.”
- Client Volvo S60
- Ad Agency Euro RSCG 4D, Amsterdam
- Art Director Tony Haigh
- Copywriter Murray White
- Production Company Blink/The Mill, Amsterdam
- Director Laszlo Kadar