
Campaign
Euro RSCG 4D, Amsterdam
[2.02.083]
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Volvo c70 : “Football” [01:00]# Volvos are considered to be some of the safest cars on the road. This spot has a soccer fan, in uniform, confidently driving his convertible into the wrong part of town, where his team is the hated rival. He is met with stares and jeers from the people on the streets, but he drives on with a grin. When he finally comes to a stop and the crowd closes in, his smile disappears but he feels safe in his Volvo, even in the most dangerous situations.
- Client Volvo C70
- Ad Agency Euro RSCG 4D, Amsterdam
- Art Director Giles Etherington
- Copywriter Jason Savage
- Production Company Godman, London
- Director Alex Turner
More: Euro RSCG 4D Amsterdam
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