Campaign
Dentsu, Tokyo
[2.02.141]
More Info
Japan Ad Council : ” Whale” [01:30]# Another winner at the Asia-Pacific Advertsing Festival: In a children’s classroom, the students are drawing pretty pictures using bright colors, except for one boy. He is coloring his page completely black. The alarmed teacher contacts the boy’s parents. Meanwhile, the boy continues to produce black pages. The parents contact psychologists and doctors, but the boy colors more and more pages black. One night, as his teacher is thinking about the boy and missing him, she sees a jigsaw puzzle and has a realization. Together with the parents and doctors, they collect all of the pages and put them together. In the end, there is a big black whale on the floor of the school gymnasium. We should encourage children’s creativity.
- Client Japan Ad Council
- Ad Agency Dentsu, Tokyo
- Art Director Takuma Takasaki
- Copywriter Takuma Takasaki
- Production Company Dentsu, Tokyo
- Director Masahiro Takata