Archive

Shop

Campaign

Dentsu, Tokyo

[2.02.141]

More Info

Japan Ad Council : ” Whale” [01:30]# Another winner at the Asia-Pacific Advertsing Festival: In a children’s classroom, the students are drawing pretty pictures using bright colors, except for one boy. He is coloring his page completely black. The alarmed teacher contacts the boy’s parents. Meanwhile, the boy continues to produce black pages. The parents contact psychologists and doctors, but the boy colors more and more pages black. One night, as his teacher is thinking about the boy and missing him, she sees a jigsaw puzzle and has a realization. Together with the parents and doctors, they collect all of the pages and put them together. In the end, there is a big black whale on the floor of the school gymnasium. We should encourage children’s creativity.

More: Dentsu Tokyo

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Campaign

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Japan Ad Council : " Whale" [01:30]# Another winner at the Asia-Pacific Advertsing Festival: In a children's classroom, the students are drawing pretty pictures using bright colors, except for one boy. He is coloring his page completely black. The alarmed teacher contacts the boy's parents. Meanwhile, the boy continues to produce black pages. The parents contact psychologists and doctors, but the boy colors more and more pages black. One night, as his teacher is thinking about the boy and missing him, she sees a jigsaw puzzle and has a realization. Together with the parents and doctors, they collect all of the pages and put them together. In the end, there is a big black whale on the floor of the school gymnasium. We should encourage children's creativity.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.