
Campaign
BETC, Paris
[4.98.075]
More Info
BNP “Parlons d´avenir” [00:45]# The opening of what looks like a futurist city at which the founder and architect addresses the community. Just as he begins his speech, the action is halted and the camera travels out of the building and back into the past, showing a few steps along the development until we arrive at the moment when the BNP bank manager assured the architect (then a young man with black hair) of the bank’s support.
- Client BNP
- Ad Agency BETC, Paris
- Art Director Gerald Schmite
- Copywriter Richard Zimmermann
- Production Company Telema, Paris
- Director Jean-Pierre Jeunet
More: BETC Paris
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