Campaign
Leo Burnett, Copenhagen
[3.98.134]
More Info
Rute 180 Clothing Store “Runny Nose”, “Barking Dog” + “Bum” [00:30]# Rute 180 is a big jeanswear and sporting apparel chain in Denmark selling brand name fashions at reduced prices. These three spots are for the chain’s mega-sale where prices will be slashed even further. So in the first spot a guy waiting for a train has a runny nose and gives it a good blow with a Diesel T-shirt he has just bought. The second has a lady in a sidewalk café throwing a newly-bought Nike shoe at a dog to stop it barking and give it something to chew down. The third commercial shows an old tramp scavenging a garbage can. He finds a new pair of Kappa brand training pants but prefers to leave them in the can, selecting a returnable empty bottle instead. The final legend always tells us how little the items shown had really cost, e.g. “Kappa Warm-ups were only 149 kroner anyway.”
- Client Rute 180
- Ad Agency Leo Burnett, Copenhagen
- Art Director Michael Stokkebye
- Copywriter Jan Iversen
- Production Company Moland Film Company, Copenhagen
- Director Stefan Treschow