Campaign
BETC, Paris
[3.98.140]
More Info
French Ministry of Health “Exercise of Steel” [01:30]# Commissioned by the French Ministry of Health, “Exercise of Steel” is probably the first commercial which is explicitly pornographic, in style if not in content. For what it aims to convey to its jaded viewers – the commercial was shown on Canal+, France’s pay TV channel during their late-night X-rated programme – is the fact that if one shares sex toys one ought to do so using them with condoms. What w wee is a bizarre sci-fi scenario featuring something that looks like a very modern gym in which three genuine porn starlets are having some intense fun with huge mechanical dildo-like metal structures sensibly crowned with rubbers.
- Client French Ministry of Health
- Ad Agency BETC, Paris
- Art Director Michel Ponzio
- Production Company Premiere Heure, Saint-Cloud
- Director Marc Caro
More: BETC Paris
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