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Leo Burnett, Toronto

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Fruit of the Loom “Those Europeans” [00:30]# Various briefs from various countries on a clothesline. While Europeans go in for elaborately sexy and ultimately uncomfortable underwear, we learn, Americans have Fruit of the Loom briefs, which may look a bit boring but are the most comfortable in the world.

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Fruit of the Loom "Those Europeans" [00:30]# Various briefs from various countries on a clothesline. While Europeans go in for elaborately sexy and ultimately uncomfortable underwear, we learn, Americans have Fruit of the Loom briefs, which may look a bit boring but are the most comfortable in the world.

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