Campaign
Leo Burnett, Toronto
[3.96.110]
More Info
Fruit of the Loom “Those Europeans” [00:30]# Various briefs from various countries on a clothesline. While Europeans go in for elaborately sexy and ultimately uncomfortable underwear, we learn, Americans have Fruit of the Loom briefs, which may look a bit boring but are the most comfortable in the world.
- Client Fruit of the Loom
- Ad Agency Leo Burnett, Toronto
- Art Director Elspeth Lynn
- Copywriter Elspeth Lynn
- Production Company Radke Films, Toronto
- Director Ron Baxter Smith