Campaign
Mendelsohn/Zien Advertising, Los Angeles
[3.96.141]
More Info
Clotherstime “Dance”, “Natural Reaction”, “Ladies Room”, “Party” + “Fight” [00:30]# Various commercials from the campaign for Clothestime stores. The first, “Dance,” is similar in concept to the Clothestime spot featured on our previous cassette. Here, an attractive, beautifully dressed woman does a sexy dance for the camera. When she rips off her blouse, we see that “she” is a man. If Clothestime can make him look that good, the VO suggests to all female viewers, just think what they can do for you. The other four spots adhere to a different theme, namely the “natural reaction” to women wearing clothes form Clothestime. In the first of these, a naked and very good looking man appears and bemoans the fact that nowadays one can see all kinds of things on BV, but erections are still banned – even though they are a perfectly natural reaction to a woman wearing Clothestime (His scratched out of the film.) The rest of the commercials show other “natural” reactions, which include lesbian feelings in “Ladies Room,” another erection in “Party” and, finally, a fistfight.
- Client Clothestime
- Ad Agency Mendelsohn/Zien Advertising, Los Angeles
- Art Director Rich Dahl
- Copywriter Josh Weltman
- Production Company Pytka Films, Venice
- Director Joe Pytka