![Untitled](https://www.luerzersarchive.com/wp-content/uploads/1998/02/22317.jpg)
Campaign
Hanft Byrne Raboy Abrams, New York
[2.98.126]
More Info
“Hey Tiger” [01:00]# This beautifully shot commercial for Twinlab Male Fuel avoids the pitfalls of tackiness when addressing the subject of vitamin supplements especially developed for male needs. To the strains of April Stevens singing “Teach me, Tiger,” we see a man in his bathroom getting ready to go out, and are left with the impression that this is a man who feels good about himself.
- Client Twinlab Male Fuel
- Ad Agency Hanft Byrne Raboy Abrams, New York
- Art Director Silvia Frascaroli
- Copywriter Doug Raboy
- Production Company Straw Dogs, Boston
- Director Jesse Dylan
Related Work
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
Campaign
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.