Campaign
DraftFCB, San Francisco
[4.96.095]
More Info
“Primal,” “Trading Secrets,” “Shake It” [00:30]# + “Variations” [01:00]# Three of the four spots for Levi’s jeans for women are animated and rather lyrical variations on the themes of female independence and freedom, and which stand out due to the extraordinary illustrations. The fourth commercial shows one of those Hawaiian dolls that grace many American cars but which, it turns out, much rather wear jeans than grass skirts.
- Client Levi´s for Women
- Ad Agency DraftFCB, San Francisco
- Art Director Doug Patterson
- Copywriter Bob Dorfman
- Production Company Pixar, San Francisco
- Director Sean Krause