Campaign
Bates / Young & Rubicam (Y&R), Copenhagen
[4.96.100]
More Info
“Billy Ray” [00:45]#
Sorbit chewing gum with baking soda “lights up your smile” the claim of this commercial which shows a young man using his bright smile in lieu of a functioning car signal.
- Client Sorbit
- Ad Agency Bates / Young & Rubicam (Y&R), Copenhagen
- Art Director Soren Bitsch
- Copywriter Flemming Slebsager
- Production Company Balls Productions, Copenhagen
- Director Pierre Winther