Campaign
Lowe / DraftFCB, Amsterdam
[4.96.106]
More Info
“Traffic Light” [00:30]# A young boy sitting in the back of a car waiting at the traffic light exclaims, “It’s green now.” The father at the wheel, who had been daydreaming, interprets this by stepping on the accelerator and promptly crashes into the back of the car in front of him. How was he to know that his son was just referring to the Fruitjoy ice-cream bar, which features several multicoloured layers of fruit ice.
- Client Fruitjoy
- Ad Agency Lowe / DraftFCB, Amsterdam
- Art Director Pieter Van Velsen
- Copywriter Aad Kuiper
- Production Company Czar, Amsterdam
- Director Rogier van der Ploeg