
Campaign
Lowe / DraftFCB, Amsterdam
[4.96.106]
More Info
“Traffic Light” [00:30]# A young boy sitting in the back of a car waiting at the traffic light exclaims, “It’s green now.” The father at the wheel, who had been daydreaming, interprets this by stepping on the accelerator and promptly crashes into the back of the car in front of him. How was he to know that his son was just referring to the Fruitjoy ice-cream bar, which features several multicoloured layers of fruit ice.
- Client Fruitjoy
- Ad Agency Lowe / DraftFCB, Amsterdam
- Art Director Pieter Van Velsen
- Copywriter Aad Kuiper
- Production Company Czar, Amsterdam
- Director Rogier van der Ploeg
More: Lowe / DraftFCB Amsterdam
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
Campaign
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.