Campaign
Leo Burnett, Amsterdam
[4.96.111]
More Info
“Beach,” “Bobsled” + “Moonlanding” [00:40]# A group of people dressed in white and positioned against a white background start nibbling on Croky potato chips and miming what are at first initially enigmatic things. The viewer is asked to interpret the situations portrayed partly through the mimes and partly through camera effects and so find out what they are suggesting. Which in fact is, in the order of the tree spots on our cassette: a day on the beach, a bob-sleigh ride, and a trip to the moon. Pay-off: “Boredom sucks. Crack it.”
- Client Croky
- Ad Agency Leo Burnett, Amsterdam
- Art Director May Britt Lie
- Copywriter Frans Brand
- Production Company Thed Lenssen Film, The Netherlands
- Director Thed Lenssen