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Bartle Bogle Hegarty (BBH), London

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UK Charity Lotteries “Lucky Lady” [00:30]# An old man scanning the beach for metal finds a valuable coin, a younger man escapes certain death in an elevator when a coin halts the crash. These are the stories told in these two commercials for the UK Charity Lotteries. They both serve as the prologue to Ute Lemper’s spectacular appearance als Lady Luck – to the strains of Tom Jones’ “She’s a Lady.” “Is Lady Luck with you?” a VO asks. To find out we should buy a lottery ticket.

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UK Charity Lotteries "Lucky Lady" [00:30]# An old man scanning the beach for metal finds a valuable coin, a younger man escapes certain death in an elevator when a coin halts the crash. These are the stories told in these two commercials for the UK Charity Lotteries. They both serve as the prologue to Ute Lemper's spectacular appearance als Lady Luck - to the strains of Tom Jones' "She's a Lady." "Is Lady Luck with you?" a VO asks. To find out we should buy a lottery ticket.

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