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Leo Burnett, Toronto

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“Ex-Boyfriends” [00:30]# A washing line jerking along. A female jazz vocalist singing, “The things I’ve done for love.” An assortment of scanty panties in red, black and blue lace files past us. With each pair title appears: “For Jim, ” “For Mike.” “For Jeff,” Etc. Finally, a pair of sensible, white, cotton Fruit of the Loom panties. “For You.” “Isn’t it time you bought underwear that turns you on not them?”

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"Ex-Boyfriends" [00:30]# A washing line jerking along. A female jazz vocalist singing, "The things I've done for love." An assortment of scanty panties in red, black and blue lace files past us. With each pair title appears: "For Jim, " "For Mike." "For Jeff," Etc. Finally, a pair of sensible, white, cotton Fruit of the Loom panties. "For You." "Isn't it time you bought underwear that turns you on not them?"

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