Campaign
Leo Burnett, Toronto
[3.95.101]
More Info
“Ex-Boyfriends” [00:30]# A washing line jerking along. A female jazz vocalist singing, “The things I’ve done for love.” An assortment of scanty panties in red, black and blue lace files past us. With each pair title appears: “For Jim, ” “For Mike.” “For Jeff,” Etc. Finally, a pair of sensible, white, cotton Fruit of the Loom panties. “For You.” “Isn’t it time you bought underwear that turns you on not them?”
- Client Fruit of the Loom
- Ad Agency Leo Burnett, Toronto
- Art Director Elspeth Lynn
- Copywriter Lorraine Tao
- Production Company Radke Films, Toronto
- Director Ron Baxter Smith