Superdrug “Mousse”, “Cool”, “Lip Balm”, “Husband” + “Nails” [00:30]# Probably the first TV campaign shot without a crew or script, and with no one present from client, agency or production company. The commercials were filmed as video diaries by people recruited outside Super-drug stores. A video camera was installed in these people’s homes and all they had to do was switch on a button whenever they felt like it. In the five spots Superdrug customers talk about how they use the product and offer their own tips. The result is very, very amusing.