Casa delle Arti e del Gioco/Arci “Bambini e TV” [00:30]# This commercial aims to gain support for a campaign to improve TV programs during the times children are watching. Authentic comments of first-graders depicted onscreen are indirectly commented by means of illustration. The children say things like, “I’ve got a TV set of my own,” “Sometimes I have nightmares,” etc., and the comments generally give an idea of the damage watching unsuitable programs can do to children.