Campaign
RZR/Scali McCabe Sloves, Madrid
[1.93.097]
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Cadena 100 “Birds I” + “Birds II” [00:30]# A technique that is apparently all the rage at the moment: animals “lip synch” human sentiments. In this variant, that is still fresh and funny, we see various birds singing popular songs – from Bill Haley’s “Rock Around The Clock” to Lola Flores’ grandiosely schmaltzy “Piens ay mi,” one of the most famous Spanish torch songs. All this to demonstrate that the radio station Cadena Cien has all these favorites on its play list.
- Client Cadena 100
- Ad Agency RZR/Scali McCabe Sloves, Madrid
- Copywriter Jose Luis Zamorano
- Director Mario Garcia Cadafalch