We Care About New York “Rat” [00:30]# A fat rat nibbling away at some garbage fills the screen. The VO tells us that if we watch this on a 13inch TV it is not actual size. Neither is it actual size on a 19 or 25 inch TV. Only people watching this on a 27 inch TV see the rat’s actual size. If people don’t start doing their part to help clean up New York, one might have to get a TV with a 35inch screen to seethe rat in actual size. (When this commercial was being shot in the streets of Queens, people came up to the creative team and asked what the commercial was for. “For Burger King,” they were told.