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Young & Rubicam (Y&R), New York
[2.93.120]
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Union Carbide “Chick” [02:00]# Union Carbide’s latest development in insulation technology was presented in this commercial by means of a heart stopping presentation filmed in one long take. A little chicklet was locked into an insulated metal box which was then submerged in boiling water. Thanks to the insulation the chick remained unharmed.
- Client Union Carbide
- Ad Agency Young & Rubicam (Y&R), New York
- Art Director Clement Mccarthy
- Copywriter Charles Blood
- Production Company VPI, New York
- Director David Quaid
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