Campaign
Deutsch, New York
[1.95.104]
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“The Graduation Party” [01:00]# A well-made parody of the famous 60s movie “The Graduate” starring Anee Bancroft as “Mrs. Robinson,” the older woman trying to seduce the young prootagonist played by dustin Hoffman. Here, at his graduation party, the Hoffman-lookalike is accosted by serious-looking business types who all have a piece of advice to give to the young man.
Ominously, they let drop single words such as “plastics”, “aggregates” or “asphalt”. When the young man escapes to another room he is awaited by the older woman, sexily reclining in a chair. She sums up all the basic industries mentioned bythe fatherly advice-giberx by adding the name of the
Hanson corporation, which investers in all of them.
- Client Hanson
- Ad Agency Deutsch, New York
- Art Director Richard Ostroff
- Copywriter Lee Grafinkel
- Production Company Coppos Films, New York
- Director Mark Coppos