Campaign
Houston Effler, Boston
[1.95.132]
More Info
“Patrick Reynolds,” “Victor Crawford,” + “Janet Sackman” [00:30]# A campaign that portrays the tobacco industry´s deception
in marketing to kids, nicotine addiction and chemical substances. It uses the testimonial format, and the astonishing thing about it is the people that speak against the tobacco lobbyst, and a throoat cancer victim who used to be a popular modes in cigarette advertising.
- Client The Truth Campaign
- Ad Agency Houston Effler, Boston
- Art Director Dave Gardiner
- Copywriter Ken Lewis
- Production Company Picture Park, Boston
- Director Neil Abramson