Tom’s Natural Baking Soda Toothpaste [00:20]# A soothing green blur of blades of grass and the harmonious tinkling of a glass mobile in the wind form the visual and acoustic background to a series of supers. “You are concerned about the environment.” “You’re careful about what you eat.” “Why are you still using the same old toothpaste?” A disharmonious note is struck on the soundtrack – as if someone had thrown a stone at the mobile. Then cut to packshot of Tom’s Natural Baking Soda Toothpaste and super: “It’s time for Tom’s.”