Top Food & Drug “Fast Forward” + “Volume” [00:30]#
A feisty supermarket manager and two of his female helpers start singing an inane song that starts with the verses, “We’ll speed you through our checkout line. We won’t waste your precious time. We know you’ve got to keep moving on. Even though you love our song.” Then, mercifully, an invisible hand presses some fast-forward button, which speeds up proceedings considerably. VO: “We know you enjoy getting through our commercial as quickly as our packers help you get through our checkout stands. For you, anything.” In the second commercial, another supermarket manager lists all the products that are sold at low prices at his supermarket. As in the previous commercial, the format of all this is most grating. But, again, someone has pity with us and the volume is suddenly turned down, even visibly. VO: “We know that you like to have the volume in our commercials as low as our prices. For you, anything.” Claim: Top Food & Drugs. Faster. Cheaper. Fresher.