Campaign
Leonhardt & Kern, Ludwigsburg
[4.92.087]
More Info
“Dahin gehen” [00:45]# Camera focuses on a pair of jeans lying on the ground. They are subjected to all kinds of weather – freezing cold, scorching heat, etc. Instead of disintegrating completely, they continue to look better and better. All this to a hit song by German heavy metal band “The Scorpions” Claim: Jeans never die. They just fade away.
- Client Mustang
- Ad Agency Leonhardt & Kern, Ludwigsburg
- Art Director Uli Weber
- Copywriter Brigitte Fussnegger
- Production Company Cebra Film, Munich