“Criminales” + “Mafia” [00:30]# “Criminals” presents a series of heavies such as Al Capone posing for their police mug shots next to a distraught looking housewife, who the VO tells us, took three pizzas and only paid for two. With La Cocinera pizzas this wouldn’t be considered a crime – it’s an ongoing promotional campaign where you get three pizzas for the price of two. “Mafia” shows us a Sicilian village infested by the Cosa Nostra thugs. They torture one of the inhabitants by pulling at ears until they stick out conspicuously. What they want to gain form this is the recipe for La Cocinera pizzas, which come form this town. But their attempts fail miserably. The final shot shows us the other inhabitants of the town, and we can clearly seen that all of them have already undergone the same ordeal.