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McCann Erickson, Helsinki

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“Mynthon” [00:30]# Three people in an elevator. A less than dapper man helps himself to a throat lozenge. This doesn’t go unnoticed by the old biddy standing next to him. She starts coughing as if entering a “La Goheme” competition. Her hints, however, do not faze the man in the least. Yet when the attractive young woman discreetly clears her throat, he immediately snaps to attention and offers her one of the lozenges. But the resourceful old lady is not duped that easily.

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"Mynthon" [00:30]# Three people in an elevator. A less than dapper man helps himself to a throat lozenge. This doesn't go unnoticed by the old biddy standing next to him. She starts coughing as if entering a "La Goheme" competition. Her hints, however, do not faze the man in the least. Yet when the attractive young woman discreetly clears her throat, he immediately snaps to attention and offers her one of the lozenges. But the resourceful old lady is not duped that easily.

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