![Untitled](https://www.luerzersarchive.com/wp-content/uploads/1994/01/23006.jpg)
Campaign
BSB Dorland, London
[1.94.096]
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[00:30]#
Single pieces of various pasta with a super giving the name of this particular piece and a scratchy Italian song on the soundtrack. Each piece of pasta is picked up by a fork. With the last piece of pasta, however, the fork suddenly shrinks, making the noodle appear like a bowl. A top shot then reveals that it is indeed a bowl of soup – soup with pasta in it, to be precise, which is what Heinz are launching onto the market.
- Client Heinz Pasta Soup
- Ad Agency BSB Dorland, London
- Art Director James Von Leyden
- Copywriter Andy Ward
- Production Company The Producers, London
- Director Christine Hanscomb
More: BSB Dorland London
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