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Campaign
BETC, Paris
[3.94.065]
More Info
“Verres 2Ai” [00:30]#
A sinister black car races toward a man standing in the middle of the road, talking about a revolution in glass. Apparently this new type of glass is extremely thin and one of the lightest available. And, fortunately for him, the man adds, it is unbreakable. For the car has meanwhile crashed into a previously invisible shield of glass right behind him. These new type of glass is now exclusively used by the Alain Afflelou chain of opticians.
- Client Alain Afflelou
- Ad Agency BETC, Paris
- Art Director Stephane Franck
- Copywriter Laurent Dupont
- Production Company Les Producers, Levallois-Perret
- Director Jason Smith
More: BETC Paris
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