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Campaign
Slogan, Barcelona
[3.94.102]
More Info
“Ojos” + “Tallas” [00:15]# On the soundtrack a soulful a cappella song, a window in the screen shows a close-up shot of a man’s lower torso, he’s modeling a pair of Giulio underpants. Super: “8 out of 10 women think that the most attractive part of a man are his eyes.” In the second spot another view of a man wearing a pair of Giulio underpants. While he keeps stuffing his fist down into his briefs, a super lists the sizes Giulio underwear is available in: S,M,L,XL.
- Client Giulio
- Ad Agency Slogan, Barcelona
- Art Director Guillermo Villegas
- Copywriter Jorge Gomez-Monroy
- Production Company Piramide, Barcelona
- Director Quim Lorente
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