Archive

Shop

Campaign

M&C Saatchi, New York

[1.97.102]

More Info

Packard Bell “Home” [01:00]# A fantastic and initially impressive extravaganza with a striking resemblance to the famous “1984” spot for Apple computers. We are shown a world where there is no joy, where life consist of endless drudgery, and where people spend mot of their time waiting. But they’re not waiting for Godot, apparently. Instead they are all waiting to do their banking business. Wouldn’t it much nicer to do this kind of business from one’s home, this commercial suggests in its (rather botched) final sequence. Payoff: “Packard Bell. Wouldn’t you rather be at home?”

More: M&C Saatchi New York

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Campaign

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Packard Bell "Home" [01:00]# A fantastic and initially impressive extravaganza with a striking resemblance to the famous "1984" spot for Apple computers. We are shown a world where there is no joy, where life consist of endless drudgery, and where people spend mot of their time waiting. But they're not waiting for Godot, apparently. Instead they are all waiting to do their banking business. Wouldn't it much nicer to do this kind of business from one's home, this commercial suggests in its (rather botched) final sequence. Payoff: "Packard Bell. Wouldn't you rather be at home?"

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.