Campaign
Bartle Bogle Hegarty (BBH), London
[1.97.123]
More Info
Perfetti “Wife” [01:00] + “Lotto” [00:30]# How the flavour of Bigorsol chewing gum can “change the flavor of your life” is demonstrated in these two spots. We see the gloomy home of a man dominated by his overbearing wife magically transformed after his first taste of Vigorsol. In the second execution the power of Bigorsol spares a lotto winner the sorry end that awaits the winner.
- Client Perfetti
- Ad Agency Bartle Bogle Hegarty (BBH), London
- Art Director Mike Wells
- Copywriter Will Barnett
- Production Company The Pink Film Company, London
- Director Harald Zwart
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