Campaign
McCann, New York
[1.97.135]
More Info
Crunch Gym “No Judgements” 1-3 [00:30]# Three commercials in which a typical young New Yorker reflects about the philosophy of Crunch Gyms, which is “No Judgements”. Various black and white images of new York locales provide the background for the first commercial. In the second, the guy scolds some kids in a playground for teasing another child. A pice of cow-meat hanging from a butcher’s hook in the third spot inspires him to praise cows as “non judgemental beasts” from which humans “have much to learn.”
- Client Crunch Gym
- Ad Agency McCann, New York
- Art Director Gillie And Marc Schattner
- Copywriter Scott Delelles