![Untitled](https://www.luerzersarchive.com/wp-content/uploads/1997/01/23229.jpg)
Campaign
McCann, New York
[1.97.135]
More Info
Crunch Gym “No Judgements” 1-3 [00:30]# Three commercials in which a typical young New Yorker reflects about the philosophy of Crunch Gyms, which is “No Judgements”. Various black and white images of new York locales provide the background for the first commercial. In the second, the guy scolds some kids in a playground for teasing another child. A pice of cow-meat hanging from a butcher’s hook in the third spot inspires him to praise cows as “non judgemental beasts” from which humans “have much to learn.”
- Client Crunch Gym
- Ad Agency McCann, New York
- Art Director Gillie And Marc Schattner
- Copywriter Scott Delelles
More: McCann New York
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
Campaign
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.