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Ogilvy & Mather, Frankfurt am Main

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Südwestfunk “Tagtraum” [00:30] + “Blue Eyes” [01:00]# The impression of a seemingly harmless classroom setting is drastically broken up by TV inspired violent images a boy sees happening around him. Pay off: “Turn off the TV before your children are unable to do so.” In the second commercial we witness several children brutally beating another child. (music: Brian Ferry’s “Blue Eyes.”) Pay off: “Our children pay on the streets for the violence they see on TV.”

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Südwestfunk "Tagtraum" [00:30] + "Blue Eyes" [01:00]# The impression of a seemingly harmless classroom setting is drastically broken up by TV inspired violent images a boy sees happening around him. Pay off: "Turn off the TV before your children are unable to do so." In the second commercial we witness several children brutally beating another child. (music: Brian Ferry's "Blue Eyes.") Pay off: "Our children pay on the streets for the violence they see on TV."

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