Campaign
Ogilvy & Mather, Frankfurt am Main
[1.97.140]
More Info
Südwestfunk “Tagtraum” [00:30] + “Blue Eyes” [01:00]# The impression of a seemingly harmless classroom setting is drastically broken up by TV inspired violent images a boy sees happening around him. Pay off: “Turn off the TV before your children are unable to do so.” In the second commercial we witness several children brutally beating another child. (music: Brian Ferry’s “Blue Eyes.”) Pay off: “Our children pay on the streets for the violence they see on TV.”
- Client Südwestfunk
- Ad Agency Ogilvy & Mather, Frankfurt am Main
- Art Director Dietmar Reinhard
- Copywriter Andre Aimaq
- Production Company Partizan, Berlin
- Director Dieter Eikelpoth