Campaign
Impact & Dolci Biasi, Milan
[1.91.055]
More Info
Fiat Uno [00:30]# A typical Sedelmaier spot despite the fact that the originating country is not the US or Britain, but Italy. A young man about to buy a car asks the car salesman to show him the car without any optional extras. A herd of rather odd-looking elderly men promptly appear and start to remove just about every movable part on the car. In the end, the vehicle looks more like a Roman chariot than anything else. With the Fiat Uno, we then learn, a whole lot of so-called extras are already included in the price of the standard model.
- Client Fiat Uno
- Ad Agency Impact & Dolci Biasi, Milan
- Art Director Alberto Aimo
- Copywriter Paolo Pedrazzini
- Production Company Filmmaster, Roma
- Director Joe Sedelmaier