British Knights “Your mother” [01:00]# Trying hard to wrench some market shares from sports shoe giant Nike, the agency for British Knights have come up with a ploy that is as misogynist and agist as it is clever. We see a bunch of older if carefully preserved women playing the worst kind of “ladies’ tennis’ imaginable. After having been treated to the sorry spectacle of a few limp-wristed attempts at hitting the ball, one of them gives up, whining “My arm hurts.” Otherwise there is mostly talk of lipstick and silicone. Then there are cuts to the super “Your mother wears Nike. Change/choose Brithish Knights.”