Campaign
Bosch & Butz, Zurich
[3.91.062]
More Info
SBG Bank “Goodbye Suburbia” [00:30]# We see blue-tinted images of an everyday morning in some bleak central European suburbia. This is contrasted with the VO of a girl describing her activities. “I’ve collected some shells this morning,” she says while we see garbage men doing their rounds. “The people here are very friendly,” so the VO, but all we see are policemen dealing with some homeless drunk. At the end it turns out that she is away in some holiday spot and writing a postcard to her less fortunate parents at home. She also mentions that, thanks to her SBG youth card, her finances are all taken care of and that she can even afford to prolong her stay. With the SBG youth card, thus the claim, you can enjoy more of the world.
- Client SBG Bank
- Ad Agency Bosch & Butz, Zurich
- Art Director Walter Bosch
- Copywriter Tino Metz
- Production Company Condor Production, Zurich
- Director Julius Cassar