Campaign
DFGW Duckworth Finn Grubb Waters, London
[3.91.085]
More Info
Easy Jeans “Petrol Station” & “Building Site” [00:30]# Easy Jeans are branded as “jeans for women” – in the sense that women enjoy looking at men wearing them, these two spots reveal. In “Petrol Station,” two female customers in a convertible devise additional duties to get a closer look at their attendant’s nice ass. In the second, “Building Site,” an astonished construction worker whose well-cut jeans set him apart from his less sexy colleagues is greeted with wolf-whistles from a pretty young woman.
- Client Easy Jeans
- Ad Agency DFGW Duckworth Finn Grubb Waters, London
- Art Director David Waters
- Copywriter Paul Grubb
- Production Company Guard Phillips Hughes & Lowe, London
- Director Steve Lowe