Campaign
DDB, Paris
[3.91.091]
More Info
Scandale I, II & III [00:08]# The three eight-second spots feature gorgeous women trying on their elaborate new Scandale underwear. “It’s a good idea to have the kids sleep at their grand mother’s this evening,” the first one muses. “I think I’ll only show him this after dinner. He’s such an emotional man,” the woman in the second spot says, anticipating the effect her lacy black lingerie will have on her husband. In the third spot a woman is parading another sensuous creation by Scandale in front of her mirror. “I bought this for his birthday,” she reflects, “he’s already got 50 ties after all.” Claim: “Scandale? Yes, if you like.”
- Client Scandale
- Ad Agency DDB, Paris
- Art Director François Lacheze
- Copywriter Catherine Castel
- Production Company Frog, Paris
- Director Bruno Bisang