Maidenform “Lassie” [00:30]# Fixed camera position on the torso of a woman. In a series of quick cuts she shows women’s fashion through the ages. A children’s choir is meanwhile singing a folk song with the lyrics, “Did you ever see a lassie turn this way and that way?” Then cut to Maidenform Lingerie logo and FVO: “Isn’t it nice to live in a time when women aren’t pushed around so much anymore?”