“Recruitment Campaign” [00:20] + [02:00] + [01:00]# A recruitment campaign for the British Army with some (modest) interactive touche. The first spot just asks interested viewer to set their alarm for 6 o´oclock the next morning and turn on their TVs. The following morning , in the first commercial break after the 6 o´clock news, a 120-second spot is aired. It presents a series of realtically filmed challenges a future soldier might be faced with and asks viewer to call up if they think they can meet them. The third spot, aired in the weeks following this initial media action is another one of these challenges. In our selection you can see a scrambled to become one of those enigmatic codes that can be so important in military action. At the end of the spot the viewer is asked if he can remember it.