Campaign
Sek & Grey, Helsinki
[4.91.078]
More Info
Lahden “Father & Son” & “Housewarming Party” [00:30]# In “Father” we witness the milestone moment ina young man’s life when he finally moves out of his parents’ house. As a going-away present the boy’s father hands hi a gleaming bottle-opener. Then the father and son duo have a couple of Lahden Beers, utter an appreciative expert approval. “Housewarming” finds the same young main in his new apartment where he’s just hung a picture of his father and himself fishing. Three friends arrive bearing a welcome cactus. One goes straight to open the fridge, setting off an alarm. The young host crosses to the fridge and says, “Ah!” The door swings open, giving access to a whole stack of Lahden Beers. VO: “Lahden Beer. Of course.”
- Client Lahden
- Ad Agency Sek & Grey, Helsinki
- Art Director Esko Moilanen
- Copywriter Jukka Tuomainen
- Production Company Oh la la, Helsinki
- Director Lars Larsson