Campaign
DDB, Chicago
[4.91.107]
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The Chicago International Film Festival “Faces” [00:30]# The logo of the Chicago International Film Festival contains a stylized film still which shows the upper half of a woman’s face (Clara Bow’s? Pola Negri’s?). To indicate the wide range of films shown during the festival, this upper half is during the festival, this upper half if fitted with a cartoon mouth that changes with the type of film. It becomes a little “o” when we are told about the horror films shown there, or a cigarette dangles fro it when we are told about the French films on at the festival, etc. Claim: Real reel fun.
- Client The Chicago International Filmfestival
- Ad Agency DDB, Chicago
- Art Director Steve Wohlwender
- Copywriter Amy Krouse Rosenthal
- Production Company Swell, Chicago