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Saatchi & Saatchi, Madrid

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Ministry for Social Affairs “Anti-Discrimination” [00:30]# Black and white images of famous people who were all part of one minority or another, complete with derogatory remarks. Martin Luther King is greeted on the soundtrack with “bloody black bastard,” Albert Einstein with “smart-assed Jewboy.” Garcia Lorca is dismissed as “dirty queer,” Garcia Marquez is called a “greaseball spic,” etc. At the end a title rolls up the screen: Do you really thing that any one of us is better than them?

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Ministry for Social Affairs "Anti-Discrimination" [00:30]# Black and white images of famous people who were all part of one minority or another, complete with derogatory remarks. Martin Luther King is greeted on the soundtrack with "bloody black bastard," Albert Einstein with "smart-assed Jewboy." Garcia Lorca is dismissed as "dirty queer," Garcia Marquez is called a "greaseball spic," etc. At the end a title rolls up the screen: Do you really thing that any one of us is better than them?

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