Campaign
Storakers McCann, Stockholm
[4.95.075]
More Info
“The Girl” [00:30]# Trouble at the shoot of a commercial for the Opel Omega. The creative´s idea of having a busty blonde pose next to tha car doesn´t go down well at all with the client. “No one will look at the car,” he shouts. “And the Opel Omega is supposed to be a business car,” he goes on. The stunning blonde is rent off the set and the camera follows her. This angers the makers of the commercial even more. The client leaves in a huff. The final image, however, shows the girl next to the car. Just to make sure all the important information gets across it has been printed on top of this image.
- Client Opel Omega
- Ad Agency Storakers McCann, Stockholm
- Art Director Pehr Hermansson
- Copywriter Peter Kandima
- Production Company Roennberg Mc Cann, Sweden
- Director Colin Nutley