![Untitled](https://www.luerzersarchive.com/wp-content/uploads/1994/04/23668.jpg)
Campaign
Saatchi & Saatchi, London
[4.94.128]
More Info
“Recruitment Campaign” [00:20] + [02:00] + [01:00]# A recruitment campaign for the British Army with some (modest) interactive touche. The first spot just asks interested viewer to set their alarm for 6 o’oclock the next morning and turn on their TVs. The following morning , in the first commercial break after the 6 o’clock news, a 120-second spot is aired. It presents a series of realtically filmed challenges a future soldier might be faced with and asks viewer to call up if they think they can meet them. The third spot, aired in the weeks following this initial media action is another one of these challenges. In our selection you can see a scrambled to become one of those enigmatic codes that can be so important in military action. At the end of the spot the viewer is asked if he can remember it.
- Client Royal Army
- Ad Agency Saatchi & Saatchi, London
- Art Director Alexandra Taylor
- Copywriter Adam Kean
- Production Company Imagination/Ander Sutherland Dodd, London
- Director Thomas Krygier
More: Saatchi & Saatchi London
Lurzer’s Archive
Log In1/ 0
Images
Campaign
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.