Soho Natural Soda “New York, New York” [00:30]# A series of images depicting the uglier sides of modern day New York, filmed in grainy black and white. To all this a punck rock version of the lounge classic “New York, New York,” which Frank Sinatra aficionados will barely recognize. At the end the core questions. Soho Natural Soda. How can something so pure come form a place like this?