Campaign
Advico Young & Rubicam (Y&R), Zurich
[4.95.089]
More Info
“Thoughts that transcend time” 1,2 + 3 [01:00]# An unusual concept for a bank is presented by thisseries of spots for the Unio Bank of Switzerland. Under the heading “Thoughts that transcend time,” famous actors recite poetry. In our selection we see Alan Bates performing Robert Frost´s “The road not taken,” Sir John Geilgud with “There is a tide in the affairs of men” by William Shakespeare, and Ben Kingsley reciting Percy BYSShe Shelley´s “Ozymandias.” Each spot ends on the bank´s logo and the claim: “Here today. Here tomorrow.”
- Client Union Bank Of Switzerland
- Ad Agency Advico Young & Rubicam (Y&R), Zurich
- Art Director Martin Spillmann
- Copywriter Neil French
- Production Company Union Commercial, Zurich
- Director Neil French