Campaign
Storakers McCann, Stockholm
[4.95.091]
More Info
“The Bank” + “The Vault” [00:30]# The fact that many banks are not too eager to sell Swedish state bonds to their customers is the subject of this amusing couple of commercials. In the fisrt, a cusomer interested in SBAB bonds is sent from counter to counter, and finally maneuvered out of the second spot we witness a secret briefing among bank clerks in which they run through their carefully rehearsed reactions to customer demanding SBAB bonds. These range from hysterical laughter to feigning complete and utter ignorance.
- Client SBAB
- Ad Agency Storakers McCann, Stockholm
- Art Director Pehr Hermansson
- Copywriter Peter Kandima
- Production Company Lasse Larsson Film, Stockholm
- Director Lukas Moodysson